Public affairs, lobbying and communication consultancy

Public affairs, lobbying and communication consultancy

i2F provides specific business intelligence solutions based on the Web 2.0, a real competitive challenge and a driver behind your e-reputation. This involves for example identifying threats and opportunities in terms of:

  • Geographic or political risk: identifying the geopolitical dynamics likely to influence commercial regulations in a given region;
  • Regulation: tracking changes in legislation and their impacts on your business;
  • Competition: monitoring competitors’ activities and noting best practices;
  • Exerting a positive influence on the decision-making process.

Reputation and e-reputation

To assess your image capital, i2F performs a diagnosis by liaising with:

  • Associations,
  • Unions,
  • Specialized journalists,
  • Suppliers, service providers and partners,
  • Current or disappointed customers,
  • Regulators,
  • Competitors,
  • Opinion leaders.

All of this information collected upstream helps to detect the weak signals required to help re-adjust your communication strategy. In addition, i2F also regularly represents companies and professional unions as an advocate with French and European bodies.